The Newcomers Guide is a practical and essential book about living and working in the Frankfurt-Rhein-Main region. Specifically targeted for the international community, the Newcomers Guide takes readers step-by-step through the process of adjusting to life in the region. Now going into its 17th edition, the 2019 Newcomers Guide will be updated with the latest information.
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Editorial Concept The Newcomers Guide provides useful reference information on the region's cultural offerings, sports and leisure activities, relocation agencies, financial services, health insurance, language schools and educational resources.
Readership The Newcomers Guide is designed for 50,000 members of the international community (British, American, Scandinavian, Japanese, Korean, French, etc...) living in the Frankfurt-Rhein-Main region. This readership is well-educated, affluent and hungry for information about products and services in the region.
Distribution The Newcomers Guide is distributed to visitors of the Newcomers Festival. Last year's event was attended by over 5,000 visitors from over 30 countries. Thereafter, the Newcomers Guide is circulated to personnel departments of international corporations, as well as international schools and other clubs and organizations.
Apps for iPhone, iPad & Android! Newcomers Guide will also appear as an App for the iPhone and Android smartphones. This "crossmedia strategy" reaches expats before their arrival in Germany. These Apps are available in iTunes and the Google Play.